Giving one Great Gift

Recently I was asked to be in an article for a local magazine about unique Christmas gifts. My first thought was that is was a silly idea. After all it is a pricey gift. But I was told to not think about it in terms of spending my money, but that of the gift giver.

I have to admit in a pinch I have given away websites as a gift. For me giving it away acts twofold, one it allows me to give a personal gift to someone I care about, and all it costs me is my time, and two it allows me to build my portfolio. But it never really occurred to me that someone else might just want to give away the some gift. Or that someone else might just find this to be the perfect gift for the one on their list that has everything.

I sat down and pondered a bit about all the different people that would love or appreciate the gift of a website…and below are some of the thoughts I came up with.

The New Business

So your spouse or someone you care about has just opened a new business. One of the most important gifts you can give them is a new website. With so much going on in the early part of our new business we often overlook one of the most important marketing tools available to us, a website. I often hear from new business owners that they know how important it is, but they will worry about it later, or that it is an expense that they can’t justify at the beginning. The truth is, it is the time when a website is most important, especially if that new business is home based.

The Old Business

Established businesses who are not already online need to get online. Often when a business is well established owners think  they don’t require a website to promote themselves. They will usually say to me that they have a large clientele base who already knows everything they need to know. I ask them how they are going to get new clients, if their competition is getting their new clients via the internet? In fact over 60% of small business in North America do not have a website. And statistically more and more people are shopping or researching online for new purchases. If you have a loved one with a business that does not have a website, the gift of a website will give them a kick into the new millennium, and they will thank you for it later.

The Real Estate Mogul

Like any other business a real estate agents needs to have a website. Many agents rely on the “page” that their company gives them, and they say they are online, but the truth is, they are just another name in a list among many. Today more then ever Real estate agents need to stand out amongst their fellow agents. A website allows them to showcase their listings and utilize social media to its full potential. A gift of a website to the favorite real estate agent in your life will be a gift that will keep on giving, long after December 25th.

The Traveler

If someone in your life is a world traveler the perfect gift is a website or travel log. From anywhere in the world as long as they have access to the internet they can blog about where they are, add pictures and keep everyone up to date.

The Artist or Musician

We have all heard of the starving artist. If you have a starving artist on your gift list a website or online portfolio is a gift they will love. Most artist know they need to be online, but often a professional portfolio is to pricey. An online portfolio allows the artist to showcase his or her art, photography, or other medium, and to sell it online to a global audience. It also make it easier for gallery owners to see their work.

And the rest…

When sitting here thinking about who would love or benefit from the gift of a website, the thoughts are endless. There are very few people that would not love to have a site or blog of their very own. We often hear the term “Mommy Blogger”…this is a really widely used term used to describe people that just like to talk about themselves and the things they love. yes that is usually their kids and cooking, but it also includes the Fashioniesta, the Foodie, the Homebody, the Hobbyist, the Bedridden, the new collage student, or just about anyone that has an interest, or something to say to the world.

In conclusion…

Take a good look at your gift list and think about who would be a perfect recipient for a website. A website really is one great gift that will keep going long after the day you give it. We offer several great packages for web and blog development that will fit most budgets. If you don’t want to pay for the whole thing, gift certificates are available. Just give us a call, and let us help you work out the perfect gift for the person with everything on your list.